Donna Heckler, a global marketing executive who has served a variety of multibillion-dollar organizations with names you know, offers her winning strategies and critical corporate marketing insights to faith-based organizations to help them build their brands and craft messages that are relevant, meaningful, and true. You will learn (and quickly) that marketing is not a bad word for Catholics-or for any Christians. It s a concept, complete with a series of tactics, that can be employed to help further the Kingdom.